An
interview with Microsoft's Content Management Server & SharePoint Product Manager for Systems Integrator Partners
If you’ve recently tuned your ear to the CMS mantra, you’ll
find our interview with Microsoft’s Leah Clelland very interesting. She talks
about what’s up and what’s ahead for managing Web content with Microsoft
Content Management Server.
How are
attitudes changing in regard to the interest and adoption of CMS?
Attitudes change with needs. In the last 10 years, demand for Web content
management has steadily grown as the Web itself has matured. Key triggers for
this growth have been the increased requirements for usability, compliance,
accessibility, integration, and personalization, and the reduced cost of
ownership. In all, an improved employee, customer, and partner experience at
less cost and higher ROI are key goals fueling the growth in Web content
management. This shift towards a more structured and dynamic Web presence...
read more >
Selecting
a Content Management
Tool that Fits
We won’t tell you which content
management product to buy, but we will give you some tips on selecting a
solution that fits the needs of your organization and the needs of the people
using the tool. After all, it’s not what the content management tool can do.
It’s what it can do for you...
read more >
Jon
Day, Saltmine’s Microsoft Business Manager, answers some common CMS-related
questions.
 |
|
How should images,
attachments or dead links be handled? |
 |
 |
|
A CMS system should
be able to handle images and attachments within your text as an inline link and
outside your text as a separate item. If you move or delete a page, the system
should handle the change appropriately; a moved page is linked to the new
location and the link to a deleted page is removed. |
|
|
I know HTML but
most of my colleagues don’t. Is there a way that we can use the same CMS tool
but enter our content in different ways? |
|
|
|
You shouldn’t have to
know HTML to use a content management system, but some entry-level systems do
require it. In most systems you can apply filters to view the code, modify it
and then convert the plain text updates of your colleagues into HTML. Your
colleagues can use the content management toolbar to format their updates and
additions in plain text mode.
|
|
|
How do I make sure
content is reviewed by the right people before it goes live? |
|
|
|
The process of
content review and approval is known as a workflow. It’s a system of checks and
balances and an important part of publishing to your Web site. The best systems
have an extensible model that will allow for one or more approvals before
letting a document go live — like having both the Marketing Manager and the
Director of Marketing approve a press release before it gets published by the
IT Manager. You’ll want to clarify the appropriate steps within your
organization and then make sure your workflow reflects that process.
|
